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One of the most challenging professional and ethical tasks of a leader in sustainability is developing a positioning statement on a contentious issue. It’s hard because you are usually starting out with little data amongst wilder speculation, you need to make hard choices regarding your organisations past performance, and there will inevitably be a lot of corporate interest in the outcome.
The key to a good position statement is specificity. This 1-day course will help you capture what your company delivers, how it manages the issue and how it differs from the competition. In addition to being strictly informational, a position statement on a sustainability issue, the process can be also be aspirational and transformational in terms of the organisations progress towards sustainability.